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Paid Ads (PPC & LSA)

Leads today, while your visibility compounds.

SEO and AI visibility build a durable advantage — but they take time. Paid ads turn on lead flow now. We run intent-driven Google Ads and Local Services Ads that put you in front of ready-to-buy customers, with every dollar tracked to a booked job.

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What paid ads get you

  • Immediate lead flow while SEO builds
  • Google Ads & Local Services Ads (LSA)
  • Every dollar tracked to a booked job
  • Wasted-spend eliminated with tight targeting
  • Landing pages built to convert the clicks
The speed layer

Use paid to buy time while the system compounds underneath it.

The smartest local growth strategy runs paid and organic together: ads deliver leads immediately, while your local SEO and AI visibility build the durable, lower-cost flow that compounds over months.

Most paid accounts leak money — bidding on the wrong searches, sending clicks to weak pages, and never tracking which spend actually produced a booked job. We fix all three.

Because we also build your website and handle conversion, your ad clicks land on pages engineered to convert — not a disconnected page from a separate team. Every dollar is accountable to real revenue.

How we run paid

Profit-first, not click-first

Intent-first targeting

We bid on the searches that signal a ready buyer and ruthlessly exclude the ones that just burn budget.

Local Services Ads

Google-screened LSA setup and management — pay-per-lead placement at the very top for eligible local businesses.

Tracked to revenue

Calls, forms, and bookings tracked to each campaign so we scale what books jobs and cut what doesn’t.

What's included

Your paid ads program

How it works

Our process

1

Goals & account audit

We define your target cost-per-job and audit any existing spend for leaks and quick wins.

2

Build & track

We structure campaigns around buyer intent and set airtight tracking to a booked job.

3

Launch & optimize

We launch, then test copy, targeting, and bids continuously to drive cost per lead down.

4

Scale profitably

Once the numbers work, we scale — and hand leads to pages built to convert them.

Paid is the fastest lead layer, but it stops when the budget does. We use it to fund the SEO and AI visibility that lower your cost per lead over time.

See where paid fits your growth.

Your free Visibility Snapshot shows where paid ads would deliver fast wins and where organic will compound cheaper over time.